Scattered suppliers, lost time
A company building a cosmetics brand usually works with a separate manufacturer, regulatory consultant, trademark agent and design agency. Each waits on another's output, and a delay at one step halts the chain.
Concept to shelf
From formula to registration, your brand under one agreement
Concept to Shelf is a programme that brings every step of building a cosmetics brand into a single agreement: formulation, GMP production, packaging and design, trademark and barcode registration, responsible technical person, ministry notification, product tracking registration and the product safety report. No separate regulatory consultancy or design agency needed.
Why this programme exists
Responsibility becomes unclear
When a regulatory error appears on a label, the designer points at the manufacturer and the manufacturer at the consultant. In a single-owner process that ambiguity disappears.
Not knowing the order is expensive
Packaging designed before formula and regulatory decisions gets redone. This is the most repeated piece of work when the correct sequence isn't known.
What the programme covers
Production
- Product Formulation
Ingredient development and formula creation matched to your brand's audience and product concept.
- GMP Manufacturing
Production runs to international quality standards under controlled hygiene conditions.
- Packaging & Cartons
Selecting, sourcing and applying packaging and carton options that match your product positioning.
Regulatory
- Responsible Technical Person
Providing the technical responsibility function required by cosmetics regulation.
- Ministry of Health Registration
All official registration and notification procedures for your company, brand and products.
- Product Tracking System (ÜTS)
Complete management of ÜTS registration, notification and tracking for your products.
- SDS & Product Safety Reports
Preparing the safety reports and technical dossiers your products require under regulation.
Brand & design
- Trademark Registration
Managing the application and follow-up needed to legally protect your brand.
- Barcode Registration
Obtaining and registering the barcodes your products need to go on sale.
- Graphic & Design
Packaging, label and visual design prepared in line with your brand.
How the programme runs
- 011–2 weeks
Discovery and concept
Target audience, channel, shelf price and product concept are settled, along with the category and first product set.
- 023–7 weeks
Formulation and sampling
The formula is developed or adapted from the library; a sample is produced and approved.
- 032–5 weeks
Brand and design
Trademark application, barcode registration, packaging and label design run in parallel.
- 046–14 weeks
Testing and registration
Stability and microbiology testing, product safety report, responsible person, ministry notification and product tracking registration.
- 053–6 weeks
Production and delivery
Series production, filling, packaging, quality control and dispatch.
An honest note on timing
Several of these steps run in parallel; total time is not the sum of the steps. With an existing formula the programme typically takes 10–16 weeks; with a formula developed from scratch, 5–7 months. Stability testing and packaging procurement are the two biggest drivers of the calendar.
Let's talk about the Concept-to-Shelf programme.
In the first conversation we settle which steps sit with you and which sit with us.
Briefs and formulas you share are handled under a confidentiality agreement.